Building the growth engine at Housing.com. Previously co-founded Flex EV (0 → 500 vehicles). I work at the seam of paid media, measurement, and AI creative ops — as an operator & strategist.
Fragmented 180-campaign account starved of learning volume.
Restructured 180 → 100 campaigns into PAN-India / city-cluster / city tiers. Shifted bidding from Highest Volume to tCPA under SOP-led governance.
Bad property images slipping into paid campaigns.
Shipped an AI creative engine — 15K videos via Kling + Veo 3, ~30K images enhanced. Real-time scoring model filters non-marketable creative pre-auction.
No per-channel × campaign view of lead quality.
Wired CAPI for Leadgen with CRM + dialer signals. Bids now optimize toward qualified leads, not raw submits.
Budget allocation on last-click & gut calls.
Built the measurement framework Housing.com now uses to evaluate true campaign lift and cost per incremental lead.
Co-founded a B2B2C EV rental business in Delhi NCR. Scaled to 500+ vehicles and ₹40L/month topline in 12 months, while holding a full-time role at Housing.com. Exited in early 2025.
Rider onboarding, collections, recovery, maintenance. 1 → 3 hubs, 2 → 30 team.
Replaced manual QR collections with Easebuzz bulk payment links. Cleaned up reconciliation, cut leakage.
Built a Fleet Management Platform + Rider App in-house for rent tracking, dues, and asset visibility.
Integrated telematics for remote immobilization & theft prevention on the Ola fleet.
Cold outreach → commercial close across four logistics platforms.
Hired the first hub managers. Wrote the SOPs for collections, recovery, redeployment.
Exited in early 2025 after a structural disagreement on operating discipline with my co-founder. Took the lessons; took the operator scars.
Attribution tells you which pipe the water came out of. Incrementality tells you if you needed the pipe. Once you've run a geo-holdout across 12 cities and watched a channel vanish without the topline moving, you stop arguing about last-click.
Most “AI in marketing” posts are prompt libraries. The real wins are boring: scoring creative before it ships, generating 15K variants when you'd previously brief 15. Hype is on image generation; leverage is on the filter that runs after.
The trap for technical growth folks is becoming the one pulled into every cross-team thing — CAPI wiring, dashboard fixes, Zapier flows — instead of compounding in one channel. I've done the cross-team work; I'm deliberate now about owning a channel's P&L.
A structured product case on a real Flipkart problem — retention, growth, user-journey diagnosis.
View deck↗A social-impact startup idea — solution model, GTM, and scalability approach.
View submission↗Competitive case-solving under time pressure — ambiguous problem, data-backed recommendation, tight clock.
View case↗National-level case competition — market research, strategy, and a business-grade solution designed end-to-end.
View entry↗Currently at Housing.com. Open to senior performance / growth roles at consumer-tech companies in India. Delhi NCR, open to relocation.